Research
My current research sits at the intersection of AI, management, and decision sciences. I pursue two complementary streams, united by a broader agenda: building computationally rigorous, decision-relevant, and scientifically grounded tools in Human + AI + Decision Science.
Current Research
I study how firms can design learning systems that optimize not only predictive accuracy, but also the quality of the downstream decisions they support.
Decision-Aware SegmentationWorking Paper
This paper applies a decision-aware learning perspective to segmentation for targeting, aligning segmentation with the firm's downstream economic objectives. Standard segmentation methods optimize statistical cluster fit, not downstream targeting performance. Instead of treating customer segmentation as a descriptive tool, we ask: how should firms learn decision-relevant customer segments that improve targeting outcomes?
I study how human researchers and AI systems can collaborate productively in the broader scientific process.
A Human-AI Collaborative Framework for Theory BuildingWorking Paper
Scientific theory building requires researchers to anticipate empirical patterns, generate explanations for those patterns, and revise their theories in response to evidence. Recent advances in generative artificial intelligence raise the possibility that AI systems may contribute to the theory building process, yet little is known about how their scientific reasoning compares with that of human researchers.
We develop a preregistered framework for comparing human and artificial intelligence across multiple stages of theory building. We apply this framework to academic discourse on racial and gender inequality, a socially consequential and theoretically contested domain in which researchers may hold strong intellectual and moral commitments. Human experts first identify the constructs of interest, and machine-learning models detect empirical patterns in a corpus of approximately 150,000 scientific papers. Human researchers and state-of-the-art generative AI systems then independently forecast these patterns, propose causal explanations, and revise their theories after observing the machine-learning evidence.
The study examines how humans and generative AI differ in forecasting accuracy, theoretical complexity and diversity, responsiveness to evidence, and the quality of their explanations. More broadly, it provides a structured framework for investigating the distinct and potentially complementary roles of human judgment, machine learning, and generative AI in scientific knowledge production.
Publications
See Google Scholar for recent updates.
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Learning from Visual Observation via Offline Pretrained State-to-Go Transformer · Paper · Website · Code
Bohan Zhou, Ke Li, Jiechuan Jiang, and Zongqing Lu.
Advances in Neural Information Processing Systems (NeurIPS), 2023. -
Combinatorial Bandits under Strategic Manipulations · Paper
Jing Dong, Ke Li, Shuai Li, and Baoxiang Wang.
Proceedings of the ACM International Conference on Web Search and Data Mining (WSDM), 2022. -
EduChain: A Blockchain-Based Education Data Management System
Yihan Liu, Ke Li, Zihao Huang, Bowen Li, Guiyan Wang, and Wei Cai.
CCF China Blockchain Conference (CBCC), 2020.